Drink Beer for the betterment of the Community..CLIO winner…the kind of Ideas that work hard!!
The State of Social Media in 2011. Fun graphics, Mind Boggling numbers!!
Social Media Marketing could work, if you get it right…like here!
How Insights are born. Advertisers/Advertising loves Market Research for this very reason. by the brilliant Tom Fishburne.
A really inspirational Video on a really taboo topic :)
Getting up Early!
(sorry! we missed you guys too)
The power of the Connected World. True Story.
This morning, I retweeted @Saliltripathi ‘s tweet regarding an Ad done by JWT for Vodafone Egypt. It read:
I followed that up with a detailed note via @fastcompany which went thus:
Then the Trolls hit me:
A few hours later, @VodafoneEgypt wrote to me:
In the interest of being fair to both parties, I retweeted Vodafone Egypt’s statement as well.
All in a day’s work, as they say. Brands who are socially savvy are keeping an ear on the ‘virtual ground’ as it were and realise that it is important to respond & respond fast.
Also what is important is the tone & manner with which they respond. The offending video is attached, source Fast Company.
It was quite a task to put this under one of the defined heads as given out by Tumblr. This is an example of how interactive one’s internet activity could be & gives a dimension to what I keep touting ‘Engagement’.
Go here to experience it first hand: MagnumPleasureHunt
Credits and more at Adverblog
We have to wonder where this one’s going. After all, Twitter is already filled with all kinds of mundane things people insist upon tweeting. Now we have to be notified every time someone decides to take a drink of water?
OK, so it’s really not that bad and it’s all for a good cause.
In Brazil, people don’t drink enough water so bottled water company Bonafont created the Tweeting Fridge, a miniature refrigerator sent to one of the country’s top celebrities that would post a tweet to the celebrity’s timeline every time the celebrity opened the fridge and took a drink of water.
Bonafont has plans to send more of these mini refrigerators to other celebrities to keep the message going.
via/ Adrants, contributed by Devyani Das